IJBSPT 2017 Volume 4 Issue 2
International Journal BioSciences, Psychiatry and Technology (IJBSPT) ISSN: 0975-2161
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A Study on the grocery momentum buying behaviour of Women. Dr.Rakhi Gupta, Dr.Divya Gupta Chowdhry. IJBSPT (2017), 4(2):19-26
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Title:
A Study on the grocery momentum buying behaviour of Women
Authors & Affiliation:
Dr.Rakhi Gupta1, Dr.Divya Gupta Chowdhry2
1 Assistant Prof , Faculty of Commerce Banaras Hindu University, Varanasi UP India
2 Associate Prof (Head and Dean, Faculty of Commerce and Management) Rama University Kanpur India
rakhigupta15@mail.com, divya201234@gmail.com
Abstract:
Women are great influencers when it comes to buying decision of the family. No doubt that when it comes to individual buying, women are the sole decision makers in the decision. Most often we think why women take longer duration in buying as compared to men. The purpose of this study is to examine Indian female consumers buying behaviour and deeply understand the key factors of grocery shopping which influence female consumers’ involvement towards shopping. Females have particular perspectives and motives behind their purchases. Complete home shopping is the prerogative of the females in the male chauvinistic society. This paper dwells deep in finding the factors that go in making a decision of grocery shopping. It was found out that the company’s Promotional strategy, festival offers, speed at billing counters, overall ambience, discounts were the main driving factors. Use of SPSS and MS excel is used for the purpose of analysis
Keywords: Purchases, likeness , Shopping, Business, Sales