IJBSPT 2017 Volume 4 Issue 2

International Journal BioSciences, Psychiatry and Technology (IJBSPT) ISSN: 0975-2161

IJBST Journal Group -- Open Access -- NO Fees -- NO Processing Charges -- 100% Non Profit Initiatives

The IJBST Journal Group subscribes to the San Francisco Declaration on Research Assessment and the The European Code of Conduct for Research Integrity

The IJBST Journal Group Archive can also be accessed at https://archive.org/details/IJBSTJournalGroup

A Study on the grocery momentum buying behaviour of Women. Dr.Rakhi Gupta, Dr.Divya Gupta Chowdhry. IJBSPT (2017), 4(2):19-26




A Study on the grocery momentum buying behaviour of Women

Authors & Affiliation:

Dr.Rakhi Gupta1, Dr.Divya Gupta Chowdhry2

1 Assistant Prof , Faculty of Commerce Banaras Hindu University, Varanasi UP India

2 Associate Prof (Head and Dean, Faculty of Commerce and Management) Rama University Kanpur India

rakhigupta15@mail.com, divya201234@gmail.com


Women are great influencers when it comes to buying decision of the family. No doubt that when it comes to individual buying, women are the sole decision makers in the decision. Most often we think why women take longer duration in buying as compared to men. The purpose of this study is to examine Indian female consumers buying behaviour and deeply understand the key factors of grocery shopping which influence female consumers’ involvement towards shopping. Females have particular perspectives and motives behind their purchases. Complete home shopping is the prerogative of the females in the male chauvinistic society. This paper dwells deep in finding the factors that go in making a decision of grocery shopping. It was found out that the company’s Promotional strategy, festival offers, speed at billing counters, overall ambience, discounts were the main driving factors. Use of SPSS and MS excel is used for the purpose of analysis

Keywords: Purchases, likeness , Shopping, Business, Sales